Position: Senior Digital Marketing Manager

Position Type: Full-time

Department: Marketing

Location: Boulder OR Remote

Experience: 7-10 years relevant experience

Position Summary

Watchmaker is inviting applications for the full-time position of Senior Digital Marketing Manager. This position reports to the Creative Director and will support the Vice President of Marketing, as well as the Product Marketing team. This role will lead the strategy, execution, and optimization of digital campaigns to drive demand, engagement, and conversion. This role requires a balance of technical expertise, creative campaign development, and cross-functional collaboration to deliver measurable results.

In our small, innovative life science company, you’ll have the chance to flex your creativity and grow your skills in areas like brand strategy, cross-functional project leadership, marketing operations, or customer journey optimization—shaping a more specialized role as we continue to expand.

The successful candidate will thrive in a dynamic, fast-paced working environment and contribute directly to our company culture and success. This is a remote position with as needed travel to headquarters in Boulder, CO.

Responsibilities

Leveraging scientific expertise and technical content provided by internal teams:

Marketing Automation & Lead Management

• Design, implement, and manage marketing automation programs, integrating HubSpot with Salesforce, the website, and social platforms to track ROI and campaign effectiveness
• Map and analyze the customer journey and web visitor behavior, translating insights into experiments, targeted campaigns, and measurable engagement plans
• Lead the end-to-end execution of multi-channel campaigns (digital, email, paid media) that attract, convert, and nurture leads throughout the buyer’s journey
• Collaborate with Product Marketing to define target audiences and tailor campaign messaging to their needs
• Evaluate campaign performance and visitor engagement, providing data-driven recommendations to optimize outcomes
• Own and maintain the campaign calendar, ensuring timely delivery of assets, campaigns, and reporting

Website & Digital Optimization

• Evaluate emerging technologies that could help bolster Watchmaker’s digital marketing efforts; provide thought leadership and perspective for adoption where appropriate
• Implement SEO best practices, site performance monitoring, and optimization strategies to improve visibility and conversions
• Integrate and manage analytics (GA4, Google Tag Manager) and run A/B tests to continuously improve user experience
• Provide regular reporting on website traffic, conversion rates, and campaign performance

Please note: The above responsibilities are not exhaustive and other similar duties may be required from time to time.

Skills and Requirements

The candidate should have 7+ years’ experience. Experience in biotech and a start-up environment are highly desirable.

The following skills and experience are requirements for the position.

Education & Experience

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
• 7-10+ years in digital marketing with emphasis on SEO, SEM, and paid social (LinkedIn Ads)
• Proven experience leading HubSpot (or similar marketing automation platforms) implementation and Salesforce integration
• Experience in lead nurture, content marketing, and demand generation campaigns
• Familiarity with CMS/e-commerce platforms (Adobe Commerce Cloud/Magento a plus)
• Biotech and start-up experience are desirable
• Certification in Google Ads or LinkedIn Advertising preferred

Technical Skills

• Proficiency in LinkedIn Ads, Google Ads, and other SEM platforms
• Strong knowledge of analytics tools (Google Analytics, Search Console, GA4, GTM)
• Basic HTML/CSS for web editing
• Proficiency in Adobe Creative Suite a plus

Core Competencies

• Strong writing and editing skills for both digital and print formats
• Organized, self-motivated, and able to manage multiple priorities and deadlines
• Excellent organizational skills and attention to detail
• The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision
• Strong interpersonal skills and an ability to work as an effective member of a team
• Good communication and personal task management skills and a high level of self-motivation and initiative
• A creative and disciplined approach to problem-solving

Compensation

The base compensation for the Senior Digital Marketing Manager role starts at $120,000-$140,000 + bonus + equity; actual pay will be adjusted based on skills and experience. Employees are eligible for Flexible Time Off, Holidays, employer covers 75% of base medical plan with buy-up options, EAP (employee assistance program), employer paid dental, employer paid vision, employer paid $25,000 life/AD&D policy, paid parental leave, and a 401(k) retirement plan with a 4% match.

Application Requirements

To apply for the position, please submit the following in a PDF format on watchmakergenomics.com:

• Letter of motivation (upload where it says cover letter)
• Resume or Curriculum vitae, highlighting relevant qualifications and experience

Applications without a Letter of Motivation will not be considered.

Applications will be accepted on a rolling basis and the position will remain open until filled; however, early submission is encouraged as review will begin immediately.

If selected to participate in the interview process, the names and contact information of three professional references who are able to assess your suitability for the position in terms of the specified requirements will be requested.

***

NO RECRUITMENT AGENCIES PLEASE

We are only accepting direct applications for this position. We are not working with external recruiters or agencies at this time. Unsolicited resumes or candidate submissions from third-party recruiters will not be considered and will be deemed the property of Watchmaker Genomics.

***

WE ARE AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

Watchmaker Genomics is committed to being an equal opportunity employer and creating a culturally diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics as protected by applicable law.

All applicants will be asked if currently eligible to work in the United States of America; and if now or in the future will require visa sponsorship to continue working in the United States.

This position may be subject to pre-employment checks, including driving history check, drug screening and a background check for any convictions directly related to its duties and responsibilities. All pre-employment checks will comply with all applicable federal, state, and local laws.